I don't need to tell you about
The inspirational retail experience founded by
Marie-France and Bernard Cohen
The people behind childrens label
Tapping in to the belief that the customer who goes to a store wants an experience.
This is a place you can buy clothes for yourself, your kids
flowers
and items for your home
a second hand book and you can eat!
In this day when everything you could desire is a click away
Sit curled on your own sofa steaming mug of tea in hand and purchase
a book,
So why would you bother to go to an actual store
Why would you jump on a plane and FLY to Paris ?
Because this store like a handful of others in the world
Is not just offering product
They have delved into something deeper
They have delved into your emotions
EGG,
London
When I visited EGG in london for the first time I had such an overpowering feeling
I did not want to leave
I wanted to sleep there
There, it seemed everything would be perfect
in a pale chalk and indigo blue wash of inspiration
Maureen Doherty has also, through a curated focus and impeccable eye
managed to create a shop that offers more than just a quick fix of retail therapy.
Retail giants in an attempt
(some more successful than others )
to capture a little of this magic are collaborating with smaller
and more exclusive brands
A recent example is the
Missoni for Target
launching Sept 13th in the US
An ambitious project of 400 items from suitcases to bicycles
It's fun and true to the brand
The reality is most of America is unaware of Missoni
But I am sure there will be a rush on these items
personally I have my eye on the bike
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